You’re not going to get away with the “set it and forget it” mentality when it comes to optimizing your Google Shopping campaigns. As one of the most intricate campaign types to manage in AdWords, Google Shopping requires a deft hand from set up to full swing budget spending. While there are numerous optimization strategies
A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation, objectives and marketplace. However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO,
Social media is a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced with, “how can our business grow with social media marketing?”. In this post, you will learn the seven steps your business must take to create
The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and
Affiliate Marketing Tips For Bloggers Join affiliate programs of products you know and trust. There are THOUSANDS of products and services with affiliate programs claiming to make you rich. Your best bet is to stick with companies that you already know and trust. We recommend ClickBank in this 90-Day Success Plan because we know and
As 2017 comes to a close, many companies are already planning their digital marketing strategy for 2018. With the expectations of instant communication and evolving world of artificial intelligence, companies are planning their marketing strategy to stay updated with the market trends. There is always a lot to learn from the previous year strategy as
PPC has been, is and will almost definitely continue to be an integral part of every brand’s advertising stack. Online advertising is one of those industries that is always taking heat for one reason or another. Some of it is just the nature of advertising, some of it has to do with expectations of the future
9 Strategies for Writing Your Best Facebook Ads 1. Use Facebook Targeting to Narrow Your Audience, then Write to It When it comes to selling online, it’s tempting to write like you’re on stage at a conference. But if you want to be effective, you must write as though you’re writing to one person—and one
1) Include All Critical Elements of an Effective Landing Page Landing pages, sometimes also called “lead-capture pages,” are used to convert visitors into leads by completing a transaction or by collecting contact information from them. In order to make these transactions happen, it’s critically important that your landing pages consist of the following components: A
How to Install Google Analytics in WordPress for Beginners Do you want to install Google Analytics in WordPress? Knowing how your audience interacts with your website is crucial for your success. The best way to know your audience is through your traffic stats, and this is what Google Analytics provide for FREE. In this