Recent conversations with network contacts brought up the topic of career progression for email marketers. This got me thinking about all the possible paths an email marketer can take over the course of his or her career. It’s quite all right to be a lifelong email marketer, since demand is certainly high. Many, however, want
10 Skills An Email Marketing Manager Needs To Succeed There are 10 email marketing manager skills which are needed to succeed. 1. Deliverability If your email doesn’t get delivered, it doesn’t get opened. If it doesn’t get opened… well, you know the rest. Making sure your emails get to their final destination is the first
Nine Email Marketing Tips Email marketing’s effectiveness and resulting popularity has caused many traditional marketers to be thrown into a newly created marketing function. While email marketing is not nuclear physics, its rules and best practices are different from those of other marketing media. For email marketing success, follow these nine email marketing tips.
15 Key Ways to Win At Your Email Marketing Email marketing is one of your most powerful marketing tools, if done correctly. It’s a very personal touch point to reach current and potential customers/clients and has been shown to have one of the best ROI among various marketing channels, even social media. 1) Think about