Digital marketing is the strategy and processes that connect advertisers with their audiences across digital channels. An advertisement itself is a piece of creative shared via digital inventory – the space a publisher makes available for advertisements on its platform. Digital refers to a number of different channels, all used to uniquely engage audiences and tackle various goals of the conversion funnel. The channels include display, search, mobile, social, and video. Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Digital Marketing Overview
Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects.
This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
By the end of this training you will be able to:
- Internalize the various domains of Digital Marketing – SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
- Master Digital Marketing execution tools – Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
- Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing
- Formulate, plan and execute effective Digital Marketing campaigns
- Prepare for top digital marketing certification like Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications.
Digital Marketing is a growing industry that offers huge career opportunities for individuals. This certification is most suited for:
- Aspiring Digital Marketers, to gain entry into the digital marketing industry in the roles of Social Media Analyst, SEO Analyst, Digital Marketing Executive, etc.
- Traditional Marketers, to stay up-to-date in an increasingly digital world
- Business Owners/ Entrepreneurs, to implement effective digital marketing campaigns for business growth
Digital Marketing Opportunities
- SEO: Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing webpages is a very vital aspect of Digital Marketing.
- SEM: Another method of increasing the visibility of webpages is through sponsored placements and advertising. SEM specialists should know how to run PPC campaigns, how to purchase traffic through paid search listing to maximize visibility of web pages on search engines.
- SMM: Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others.
- Email Marketing: As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.
- Web Analytics: Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic.
Course Outline
- Introduction to Digital Marketing
- Website Optimization and Usability
- Search Engine Marketing (SEM)
- Digital Display Advertising
- Social Media Marketing (SMM)
- Search Engine Optimization (SEO)
- Affiliate Marketing
- Email Marketing
- Web Analytics
