Course Highlights

  • 6 months Diploma in Digital Marketing
  • 1 year Advanced Diploma in Digital Marketing
  • 1 1/2 year Post Graduation Diploma in Digital Marketing       

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What will you learn?

  • Ability to manage and build a brand online.
  • Ability to run online search and display campaigns.
  • Knowledge on a wide variety of online marketing techniques
  • Techniques to improve page rankings on search, set up and manage social media page accounts.

Course Outline

The course includes 8 modules and assignments, as well as a final research project:

  • Module 1: Thinking Strategically about Digital Marketing
  • Module 2: Market Research and Content Strategy
  • Module 3: Creating your Digital Assets
  • Module 4: Managing Customer Relationships and Social Media
  • Module 5: Search Engine Marketing
  • Module 6: Online Advertising
  • Module 7: Digital Direct Channels
  • Module 8: Optimizing your Digital Campaigns

Course Checklist

  • Strategy and Objective
  • Target Audience
  • Competitive Analysis 
  • Keyword & SEO Analysis
  • Content Planning                  
  • Social Media Planning
Digital Marketing Opportunities

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