The course includes 8 modules and assignments, as well as a final research project:
Course Highlights
- 6 months Diploma in Digital Marketing
- 1 year Advanced Diploma in Digital Marketing
- 1 1/2 year Post Graduation Diploma in Digital Marketing
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What will you learn?
- Ability to manage and build a brand online.
- Ability to run online search and display campaigns.
- Knowledge on a wide variety of online marketing techniques
- Techniques to improve page rankings on search, set up and manage social media page accounts.
Course Outline
- Module 1: Thinking Strategically about Digital Marketing
- Module 2: Market Research and Content Strategy
- Module 3: Creating your Digital Assets
- Module 4: Managing Customer Relationships and Social Media
- Module 5: Search Engine Marketing
- Module 6: Online Advertising
- Module 7: Digital Direct Channels
- Module 8: Optimizing your Digital Campaigns
Course Checklist
- Strategy and Objective
- Target Audience
- Competitive Analysis
- Keyword & SEO Analysis
- Content Planning
- Social Media Planning