Pay Per Click

Pay Per Click (PPC) a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC. Our PPC Training course is designed to train you on the use of PPC advertising to achieve your paid marketing objectives. With PPC ads, you can reach relevant audience and increase the return on marketing dollars spent. Google AdWords is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo.

PPC (Pay Per Click) advertising allows businesses to reach audience by running campaigns through sponsored ads on search engines and websites. With PPC ads, you can reach relevant audience and increase the return on marketing dollars spent.

Our PPC Training course is designed to train you on the use of PPC advertising to achieve your paid marketing objectives. The course covers in-detail all the aspects of Pay Per Click – PPC advertising – initial comprehensive campaign setup, conversion tracking, bidding and reporting, landing pages, managing campaigns, and advanced PPC concepts.

The PPC Certification course is designed to provide an in-depth understanding of all the facets of PPC advertising. At the end of the course, you will be able to:

  • Master the tools and techniques to qualify for any role in paid advertising.
  • Frame and Implement paid marketing campaigns towards achieving marketing goals.
  • Leverage paid advertising to increase brand awareness or increase conversions for the brand.

The training can be attended by anyone who is keen on becoming competent in PPC advertising. The course will be greatly beneficial to digital marketers, marketing consultants, business owners/entrepreneurs, PPC specialists.

Course Outline

  • PPC terminology, concepts and techniques
  • Keyword research and selection
  • Writing successful ad copy
  • Developing campaigns
  • Creating account strategy and managing accounts
  • Landing page requirements
  • How to test and adjust your campaigns
  • Budgets and bidding
  • Display networks
  • Reporting
  • Conversion tracking and metrics
  • Tools and other networks

Benefits of PPC Certification

A PPC certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising. Ability to adapt to various digital working environments, regardless of the industry. Efficiency to start their own company and work on projects outsourced by many countries.

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