About Course

As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.

Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Certification Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge. Student will learn how to apply the digital tackle & techniques successfully for a winning campaign. In addition, the rush forward in smart devices has lead to an exponential expansion for this digital media. By 2020, Digital Marketing is predictable to turn out to be the primary technique for promotion for most companies.

The Course in Digital Marketing Management is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

digital marketing professional course

Digital Marketing Course Brochure

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Benefits Of Having A Digital Marketing Career

You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.

With such a wide array of new opportunities available digital marketers can afford to get picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.

We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.

In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.

Who can join?

Students, Professionals and Unemployed

Content Preview

Digital Marketing Overview

Building Blocks of Digital Marketing

Search Engine Optimization

Pay Per Click

Web Analytics

Email Marketing

Social Media Marketing

Online Reputation Management

Affiliate Marketing

Opportunities in Digital Marketing

  • Digital Marketing Agency
  • A brand leveraging Digital Marketing
  • Digital Marketing Tool/Platform Company
  • Freelancing / Work from home

What are the learning outcomes?

  • Knowledge on a wide variety of online marketing techniques.
  • Ability to run online search and display campaigns.
  • Ability to manage and build a brand online.
  • Techniques to improve page rankings on search, set up and manage social media page accounts.