About Course

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites). SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

The SEO Foundation training provides essential knowledge in SEO techniques. By the end of this course, participants will have learned all about:
  • On-page best practices
  • SEO methods to generate relevant keywords
  • Competitive analytics
  • Design & architecture
  • Site optimization & best practices
  • Link-building
  • SEO for local search
  • SEO site audits
The SEO Foundation course from Simplilearn can be pursued by those professionals looking to learn the basics of SEO and improve website visibility in search engine listings. The course is great for:
  • Business owners
  • Entrepreneurs
  • Online marketers
  • Marketing professionals
  • Bloggers
  • Fresh graduates
  • Copywriters & content writers

Course Outline

  • Key SEO concepts, terminology and techniques
  • Search results, positioning and benefits
  • Site audits
  • The mechanics of search
  • On-page optimization
  • SEO processes, site maps and Google search console
  • Customer insights
  • Analysis and review
  • Keyword research, competition and selection
  • Content updates and layout
  • Meta tags
  • Off-page optimization
  • Inbound links and link-building
  • Ranking

Benefits of SEO certification

Search engine optimization, or SEO, is a hot skill in today’s online job market. Whether you are designing websites, writing website copy or trying to market a product or service online, displaying your Search Engine Optimization Certified logo and certificate means you have the knowledge and skills necessary to achieve results. In addition, potential clients will feel safe knowing they are backed by Search Engine Optimization Certification’s dispute resolution services. Certification demonstrates to employers and clients alike that your expertise is accredited by a recognized industry organization.

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