Web Analytics

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. Web analytics course provides information about the number of visitors to a website and the number of page views. The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits. Cookie acceptance rates vary significantly between websites and may affect the quality of data collected and reported.

Web analytics has become a quintessential skill for every digital marketer. Web analytics is used to extract insights from enormous amounts of web data and helps in achieving business goals.

Web analytics course ensures you gain expertise in Web Analytics and helps you leverage the data through the web analytic tools, to draw insights for marketing and business development. The training covers various aspects in depth – analytics techniques, web data analysis, social media analytics, multi-channel analytics, qualitative research & many others.

Upon completion of the course, you will acquire sound knowledge and gain expertise in web analytics.

The training aims to provide you with hands-on expertise on various web analytics tools & techniques. By the end of the training, you will be able to:

  • Master the tools and techniques that will qualify you for any role in web analytics.
  • Drive your team in delivering a superior user experience on website and increase conversions.
  • Impact the marketing and content strategy for your business with the web data insights.

The training can be attended by anyone who is keen on building a career in marketing and become Web analytics certified. Web analytics Certification is of great value to marketing professionals, digital marketers, PPC marketers, social media marketers, business owners and marketing consultants.

Course Preview

  • Web analytics terminology, concepts and models
  • Account set-up
  • Goal configuration and funnels
  • Audience
  • Traffic sources
  • Campaigns and testing
  • Scheduling and delivery
  • Bounce rates
  • Site speed and search
  • Events and conversions
  • Data analysis
  • Dashboards
  • Analytics and reporting (real-time, competitive intelligence, Google-specific, social media)
  • Legal aspects

Benefits of Web Analytics Certification

Google Certification of any kind let say adwords, analytics, affiliate is worth it. Google Analytics is a free certification both basic and advanced module, its worth having a certificate.

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