Recent conversations with network contacts brought up the topic of career progression for email marketers. This got me thinking about all the possible paths an email marketer can take over the course of his or her career. It’s quite all right to be a lifelong email marketer, since demand is certainly high. Many, however, want
If you’re looking to break into the digital marketing industry, there’s no better time than now. According to the government, the digital economy is growing 10 times faster than the traditional economy which will result in a skills gap of 900,000 vacancies by 2015. We’ve compiled our top tips for aspiring digital marketers who wish to
What is Social Media Marketing? Social media marketing utilizes social media programs like Facebook, Twitter and LinkedIn to promote products, businesses and brands. Social media has become one the most important platforms for marketers as businesses become increasingly aware of their importance. With over a billion users worldwide, these social networks provide unparalleled power in
1. Optimize Your Profile Picture and Cover Photo The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo. Your profile picture should be: A high-resolution photo of your company’s logo. Sized down to a 180px x 180px square. Still be recognizable viewing it on a mobile or
Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of
In this age of rapid technological advancement the world of marketing is seeing many changes. Digital marketing is now essential in order to keep up with the changing times, and the biggest trend in digital marketing is going mobile. With that being said, we’ve put together a list of fun digital marketing facts essential for
By now you’ve probably heard the hype – digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before. Bigger budgets, increased pay and
This list of SEO benefits will blow your mind. You will be thankful you read this. Every business needs to invest in search engine optimization. Search engine optimization is the process of optimizing your website to maximize organic traffic from search engines. The leading search engines are Google, YouTube, Bing, and Yahoo. This blog is a warning
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers. The reality is, people spend twice as much time online as they used to 12 years ago. And while we say
