About Course
The Digital Marketing training is an initiative designed to educate students in the area of Digital Marketing as the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing training, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge.
The training in Digital Marketing Management is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
Benefits of Having a Digital Marketing Career
Debating over whether to change career direction or what to study next? You might want to discover the four big digital marketing benefits first.
1. Become an In-Demand Professional
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.
During the recession recent graduates were plunged into a world of uncertainty, job scarcity and all your terribleness.
2. Benefit from More Career Choice
The headquarters of many of the world’s leading digital giants like Google, LinkedIn and Twitter are located in Dublin, providing a wealth of job opportunities for digital professionals to choose from.
With such a wide array of new opportunities available digital marketers can afford to get picky about the type of company they’d like to work for.
3. Get Paid More Than Your Peers
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
4. You Can Kick Start Your Own Career
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kick start your own career before you even set foot in a workplace.
Instructor
Ajay Agarwal
