Ecosystem & Algorithms
Understand feeds, rankings, and recommendations across IG, FB, LinkedIn, and YouTube.
Admissions Open — Social Media Marketing Course (SMM)
Social Media Marketing Course (SMM) At the Premier Digital Marketing Institute in Mohali
Master Platform Algorithms, AI Content Creation, and Paid Social Ads
Welcome to our esteemed Digital Marketing Institute in Mohali. The Social Media Marketing course (SMM) is designed to equip individuals with skills and knowledge needed to effectively promote brands and engage audiences on various social media platforms.
Quick Course Enquiry
Connect with our Digital Marketing Institute in Mohali admissions team.
About Course
Excellence at our Digital Marketing Institute in Mohali
The Social Media Marketing course (SMM) is designed to equip individuals with skills and knowledge needed to effectively promote brands and engage audiences on various social media platforms. This course essential topics such as creating compelling content, understanding different social media channels (like Facebook, Instagram, Twitter, LinkedIn), and analytics to measure campaign success.
Participants will learn how to develop targeted strategies, build a robust online presence, and foster community engagement. Through practical assignments and real-world case studies, students will gain hands-on experience that prepares them to navigate the ever-evolving landscape of social media marketing and drive meaningful results for their businesses or clients. Whether you are a beginner or looking to enhance your existing skills, this course provides the tools to succeed in the dynamic world of social media.
On a strategic level, social media marketing includes the management of the implementation, governance, scope (e.g. more active or passive use) and the establishment of a firm’s desired social media culture. Social Media Marketing course (SMM) involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search engine services that will increase search traffic to your site.
At our premier Digital Marketing Institute in Mohali, students learn how to combine traditional social strategies with modern generative AI tools. Furthermore, studying at our Digital Marketing Institute in Mohali provides the perfect environment to master platform algorithms, ad targeting, and multi-channel engagement. Our expert mentorship at this Digital Marketing Institute in Mohali ensures every aspirant gains practical execution skills. Through our specialized programs at the leading Digital Marketing Institute in Mohali, you will discover how to create compelling content, manage business suites, and scale your online brand. Additionally, our Mohali campus curriculum at the trusted Digital Marketing Institute in Mohali incorporates AI-driven content systems and advanced performance analytics. Finally, graduates of our Digital Marketing Institute in Mohali step into the industry fully equipped to manage successful campaigns and drive meaningful results.
Core Highlights
What You'll Learn
Core social media marketing and SMM disciplines covered at our Digital Marketing Institute in Mohali.
AI Content Creation
Master AI copywriting, short-form video scripts, and Canva AI features.
Platform Optimization
Manage Instagram Reels, Stories, Meta Business Suite, and B2B LinkedIn branding.
Paid Social Advertising
Run ad campaigns, custom audiences, retargeting pixels, and A/B testing.
Social Listening & Analytics
Track CTR, engagement rate, brand sentiment, and build data-driven reports.
Community Management
Handle DMs, customer service crises, and foster active audience engagement.
Cross-Channel Strategy
Combine SEO, keyword research, and paid listings to increase traffic.
Practical Execution
Gain hands-on experience through real-world case studies and assignments.
Training Overview
Course Objectives & Who Should Enroll
Designed for aspirants looking to master social media marketing at our Digital Marketing Institute in Mohali.
What are the course objectives?
- Equip individuals with skills to effectively promote brands and engage audiences
- Master platform algorithms on Facebook, Instagram, LinkedIn, and YouTube
- Develop targeted organic and paid social media strategies
- Deploy generative AI tools for content ideation and copywriting
- Measure campaign success using advanced analytics and social listening
Who should enroll for this training?
Whether you are a beginner or looking to enhance your existing skills, this course provides the tools to succeed in the dynamic world of social media. It is ideal for:
- Beginners & Students starting their career
- Digital Marketers enhancing their skills
- Business Owners & Entrepreneurs scaling online presence
- Freelancers & Agency professionals managing client brands
Comprehensive Curriculum
Social Media Marketing Course Syllabus
Detailed modules covering foundations, AI content, platform management, paid ads, and analytics.
Module 1: Foundations of Social Media Marketing & AI
- Digital Ecosystem Overview: Understanding how social media fits into overall digital marketing.
- Platform Algorithms & Rules: How feeds, rankings, and recommendations work on Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and TikTok.
- Audience Research & Buyer Personas: Using AI to segment target audiences and build detailed consumer profiles.
- Introduction to AI in Marketing: Overview of generative AI, prompt engineering, and workflow automation.
- AI Tools: ChatGPT, Google Gemini, Microsoft Copilot.
Module 2: Content Strategy, Ideation & AI Creation
- Content Pillars & Brand Voice: Defining messaging, aesthetic consistency, and brand identity.
- Organic Content Calendars: Planning, scheduling, and batch-creating posts.
- AI-Assisted Copywriting & Captions: Generating engaging hooks, ad copy, and hashtag strategies.
- Visual & Video Content Creation: Generating graphics, carousels, and short-form video scripts (Reels, Shorts, TikTok).
- AI Tools: Canva (AI features), Writesonic, Copy.ai, InVideo AI, FeedHive, Piktochart AI.
Module 3: Platform-Specific Optimization & Management
- Instagram & Facebook Marketing: Reels, Stories, Highlights, Meta Business Suite setup.
- LinkedIn Marketing: B2B branding, company page growth, and thought leadership.
- YouTube & Video Optimization: Video SEO, thumbnails, and scriptwriting with AI.
- Community Management & Customer Service: Handling comments, DMs, and crisis communication.
- AI Tools: Meta Business Suite AI, ManyChat (automation).
Module 4: Social Media Advertising (Paid Social)
- Paid Advertising Fundamentals: Objectives, bidding strategies, and funnel stages (Awareness, Consideration, Conversion).
- Ad Targeting & Custom Audiences: Lookalike audiences, retargeting pixels, and demographic slicing.
- Ad Creative & Copy Testing: A/B testing variations generated by AI.
- Budgeting & Campaign Optimization: ROI tracking, CPA (Cost Per Acquisition), and ROAS (Return on Ad Spend).
- AI Tools: AdCreative.ai, Hootsuite (OwlyWriter).
Module 5: Social Listening, Analytics & Performance
- Key Metrics to Track: Reach, engagement rate, click-through rate (CTR), and conversion attribution.
- Social Listening: Monitoring brand sentiment, competitor tracking, and trending topics.
- Data-Driven Reporting: Building dashboards and turning analytics into strategic next steps.
- AI Tools: Semrush, BuzzSumo, native platform analytics suites.
Expert Leadership
Trainer Profile & Student Portfolio
Learn directly from industry veterans at our acclaimed Digital Marketing Institute in Mohali.
Ajay Aggarwal
As the driving force behind ISDMMT, Ajayy Aggarwal brings decades of strategic digital marketing, social media management, and business technology experience. Having trained thousands of students and consulted for numerous brands across India, he ensures that every learner at our Digital Marketing Institute in Mohali receives rigorous, practical, and up-to-date mentorship.
- 19,000+ Students Mentored & Trained
- Expert in Social Media Algorithms, Paid Social & AI Content
- Corporate Trainer & Strategic Consultant
What You Build in Your Portfolio
Theory alone does not win client accounts or viral reach. During your training at our Digital Marketing Institute in Mohali, you will build and publish a robust professional portfolio showcasing real deliverables.
- Active Instagram Reels & TikTok Short-Form Video Playbooks
- Meta Business Suite Ad Campaigns with Custom Pixels
- AI-Optimized Content Calendars & Graphic Asset Libraries
- Comprehensive Social Listening & Analytics Dashboards
Frequently Asked Questions
Answers to Your Common Questions
If you don't find your answer here, call or WhatsApp us directly — we're happy to help.
No prior marketing experience is required. Our SMM course at our Digital Marketing Institute in Mohali starts from foundational platform ecosystems and systematically builds up to advanced paid social and AI creation.
We cover Instagram, Facebook, LinkedIn, YouTube, X (Twitter), and TikTok, including organic growth and paid social advertising.
It is ideal for beginners, students, digital marketers, business owners, and freelancers looking to master brand promotion and community engagement.
You will learn to use ChatGPT, Google Gemini, Canva AI, InVideo AI, and AdCreative.ai for prompt engineering, video scriptwriting, and ad creative generation.
Yes, we offer dedicated placement assistance, portfolio reviews, mock interview sessions, and interview opportunities with leading agencies.
You will receive the official ISDMMT Course Completion Certificate recognizing your expertise in social media marketing and SMM campaigns.
Yes, flexible fee payment structures and instalment options are available upon enquiry with our admissions counselors.
New weekday and weekend batches start regularly every month. Contact our helpline at +91-9417595959 for the exact schedule.
Yes, we offer flexible weekend batches and evening schedules specifically tailored for working professionals and freelancers.
Definitely! Our training equips you to handle community management, paid social ads, and content strategy for multiple clients as a freelancer or agency owner.
We are located at Plot No. C-133, 2nd Floor, Sector-72, Industrial Area, Phase-8, Mohali-160055, Punjab.
Simply fill out the enquiry form on this page or call our admissions team directly at +91-9417595959.
Enquiry Form
Enquire For Admission
Fill out the form below to get started with the Social Media Marketing Course (SMM).