GA4 & Adobe Analytics
Master event-based tracking, stream configuration, workspace reporting, and attribution.
Admissions Open — Web Analytics Course
Web Analytics Course At the Premier Digital Marketing Institute in Mohali
Master Google Analytics 4, Tag Manager, and AI Data Insights
Welcome to our esteemed Digital Marketing Institute in Mohali. The Web Analytics course is designed to provide participants with a comprehensive understanding of how to measure, analyze, and optimize website performance.
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Connect with our Digital Marketing Institute in Mohali admissions team.
About Course
Excellence at our Digital Marketing Institute in Mohali
The Web Analytics course is designed to provide participants with a comprehensive understanding of how to measure, analyze, and optimize website performance. This course covers essential topics such as setting up web analytics tools (like Google Analytics), tracking user behavior, understanding key performance indicators (KPIs), and interpreting data to make informed marketing decisions. Students will learn how to create reports, set up conversion tracking, and utilize data-driven insights to improve user experiences and achieve business goals.
Through practical applications and real-world case studies, participants will gain hands-on experience in leveraging web analytics to enhance digital marketing strategies effectively. Whether you are a marketer, business owner, or data enthusiast, this course equips you with the skills needed to harness the power of web analytics for driving online success.
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.
Web analytics course provides information about the number of visitors to a website and the number of page views. The web analytics service also manages the process of assigning a cookie to the user, which can uniquely identify them during their visit and in subsequent visits. Cookie acceptance rates vary significantly between websites and may affect the quality of data collected and reported. At our premier Digital Marketing Institute in Mohali, students learn how to combine traditional analytics with modern generative AI tools and GA4 event tracking, ensuring complete mastery over website data.
Core Highlights
What You'll Learn
Core web analytics and measurement disciplines covered at our Digital Marketing Institute in Mohali.
Google Tag Manager
Set up tags, triggers, variables, and cross-domain tracking without hardcoding.
AI Analytics Insights
Utilize automated anomaly detection, predictive metrics, and natural language queries.
E-Commerce Funnels
Analyze cart abandonment, checkout drop-offs, LTV, and cohort behavior.
Lookster Studio & BI
Connect analytics data to Looker Studio, Power BI, or Tableau for live dashboards.
AI Storytelling & ETL
Summarize complex datasets, generate executive narratives, and spot trends.
Measurement Plans
Translate business goals into KPIs, conversion objectives, and data layers.
Capstone Implementation
Audit a live website, deploy GTM/GA4, and present an AI optimization report.
Training Overview
Course Objectives & Who Should Enroll
Designed for aspirants looking to master web analytics at our Digital Marketing Institute in Mohali.
What are the course objectives?
- Measure, collect, analyze, and report web data effectively
- Set up web analytics tools like Google Analytics 4 and Adobe Analytics
- Track user behavior, conversions, and e-commerce transactions via GTM
- Leverage AI insights, anomaly detection, and predictive metrics
- Build real-time executive dashboards in Looker Studio and Power BI
Who should enroll for this training?
Whether you are a marketer, business owner, or data enthusiast, this course equips you with the skills needed to harness the power of web analytics for driving online success. It is ideal for:
- Marketers & Digital Strategists
- Business Owners & E-commerce Entrepreneurs
- Data Enthusiasts & Analysts
- Professionals seeking Google Analytics certification
Comprehensive Curriculum
Detailed Syllabus: Web Analytics Course (with AI Integration)
6 comprehensive modules covering analytics foundations, GA4, GTM, e-commerce funnels, BI dashboards, and capstone projects.
Module 1: Foundations of Web & Digital Analytics
- Core Concepts: Understanding website traffic, sessions, pageviews, users, and event-based tracking.
- The Measurement Plan: Translating business goals into Key Performance Indicators (KPIs) and conversion objectives.
- Understanding the Data Layer: How websites structure data for tracking scripts.
- AI in Analytics Planning: Using AI assistants to draft measurement strategies, map KPIs, and structure event taxonomies.
Module 2: Core Web Analytics Platforms (GA4 & Adobe Analytics)
- Google Analytics 4 (GA4) Setup: Property and stream configuration, enhanced measurement, and data retention settings.
- Audience & Behavior Reports: Analyzing user acquisition channels, engagement rates, and drop-off points.
- Adobe Analytics Overview: Workspace reporting, custom dimensions, and enterprise attribution.
- AI-Powered Insights in GA4: Automated anomaly detection, key events prediction, and natural language query search ("Ask GA").
Module 3: Tag Management & Data Collection
- Google Tag Manager (GTM): Setting up tags, triggers, and variables without hardcoding.
- Event & Conversion Tracking: Tracking form submissions, button clicks, video plays, and e-commerce transactions.
- AI-Assisted Tag Generation: Using LLMs (ChatGPT, Claude, Gemini) to write custom JavaScript, regex patterns, or GTM data layer pushes.
Module 4: E-Commerce & Customer Journey Analytics
- Funnel Analysis: Cart abandonment, checkout drop-offs, and multi-channel attribution models.
- Customer Lifetime Value (LTV) & Retention: Cohort analysis and repeat purchase behavior.
- AI Applications in E-Commerce: Product recommendations, market basket analysis, and demand forecasting powered by machine learning models.
Module 5: Data Visualization & Reporting Dashboards
- BI Tool Integration: Connecting web analytics data to Looker Studio, Power BI, or Tableau.
- Automated Executive Reporting: Building real-time dashboards for traffic, ROI, and campaign performance.
- AI Storytelling: Using AI tools to summarize complex datasets, generate executive narratives, and spot hidden trends automatically.
Module 6: Capstone Project & Practical Implementation
- Real-World Case Study: Audit a live website, deploy GTM/GA4 tracking, build a Looker Studio/Power BI dashboard, and present an AI-driven optimization report.
Expert Leadership
Trainer Profile & Student Portfolio
Learn directly from industry veterans at our acclaimed Digital Marketing Institute in Mohali.
Ajay Aggarwal
As the driving force behind ISDMMT, Ajayy Aggarwal brings decades of strategic digital marketing, web analytics, and business technology experience. Having trained thousands of students and consulted for numerous brands across India, he ensures that every learner at our Digital Marketing Institute in Mohali receives rigorous, practical, and up-to-date mentorship.
- 19,000+ Students Mentored & Trained
- Expert in GA4, GTM, Looker Studio & AI Data Analytics
- Corporate Trainer & Strategic Consultant
What You Build in Your Portfolio
Theory alone does not win data-driven decisions or high-paying analytics roles. During your training at our Digital Marketing Institute in Mohali, you will build and publish a robust professional portfolio showcasing real deliverables.
- Configured GA4 Properties & Event Tracking Streams
- Google Tag Manager Containers with Custom Triggers & Variables
- Live Looker Studio & Power BI Executive Dashboards
- E-Commerce Funnel Reports & AI-Driven Optimization Audits
Frequently Asked Questions
Answers to Your Common Questions
If you don't find your answer here, call or WhatsApp us directly — we're happy to help.
No prior coding experience is required. Our web analytics course at our Digital Marketing Institute in Mohali starts from fundamental tracking concepts and shows you how to leverage AI assistants for custom scripts when needed.
We cover Google Analytics 4 (GA4), Google Tag Manager (GTM), Adobe Analytics, Looker Studio, Power BI, and AI analytics assistants like ChatGPT and Claude.
It is ideal for marketers, digital strategists, business owners, e-commerce entrepreneurs, data analysts, and professionals seeking Google Analytics certification.
Yes! Google Certifications (including both basic and advanced modules for Analytics) are highly valued by employers and demonstrate verified proficiency in measuring online performance.
Yes, we offer dedicated placement assistance, resume optimization, mock interviews, and direct interview opportunities with leading companies.
You will receive the official ISDMMT Course Completion Certificate along with complete guidance to clear official Google Analytics certifications.
Yes, flexible fee payment structures and instalment options are available upon enquiry with our admissions counselors.
New weekday and weekend batches start regularly every month. Contact our helpline at +91-9417595959 for the exact schedule.
Yes, we offer flexible weekend batches and evening schedules specifically tailored for working professionals and data enthusiasts.
Definitely! Our training equips you to set up tracking, build dashboards, and audit data for clients worldwide as a freelance analytics consultant.
We are located at Plot No. C-133, 2nd Floor, Sector-72, Industrial Area, Phase-8, Mohali-160055, Punjab.
Simply fill out the enquiry form on this page or call our admissions team directly at +91-9417595959.
Enquiry Form
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