Basic Digital Marketing Course

About Course

The Digital Marketing Course is designed for students who want to gain the practical skills necessary to develop a comprehensive digital marketing strategy in a professional setting, leveraging the software, tools, tactics, and techniques used in today’s industry.

The Digital Marketing Course is a comprehensive Digital Marketing program, designed and taught by some of sharpest brains in the industry. The course is taught over 4 weeks , and gives our students a solid understanding of the core skills needed to succeed in Digital Marketing.

You'll Learn

eCommerce Website

Build websites easily, content management tool.

Search Engine Optimization

Optimize content for search engines, attract traffic.

Content Marketing

Content Marketing Strategies for Audience Engagement and Growth.

Search Engine Marketing

Online marketing using paid search ads (SEM).

Social Media Marketing

Build brands, drive sales on social media.

Website Analytics

Track website data to understand user behavior.

Email Marketing

Build relationships, convert leads through email.

Hands-on Projects

Transform Theory into Practice with Hands-On Projects.

Course Structure

↗ How Do Search Engines Rank Pages?

↗ Search Engine Results Page (SERP)

↗ How to Conduct SEO Keyword Research

↗ Technical Optimisation

↗ Page Experience Ranking Signal

↗ Google Search Console

↗ On-Page and Off-Page Optimisation

↗ Free SEO Tools

↗ AI Tools for SEO

↗ ChatGPT for SEO

↗ PPC Keyword Research

↗ Budgets and Bidding in Google Ads

↗ Creating a PPC Campaign

↗ Display and Video Advertising

↗ GDN, AI, and Performance Max

↗ Display and Video Ad Formats

↗ Targeting for Demand Generation

↗ Remarketing for Display and Video Campaigns

↗ Paid Search Metrics and Reports

↗ Search, Display, and Video Campaign Optimisation

↗ Introduction to Content Marketing

↗ Content Strategy Development

↗ Content Creation

↗ Content Distribution

↗ Content Performance Measurement

↗ Content Marketing Campaigns

↗ Content Marketing Trends and Future Outlook

↗ Influencing the Consumer Journey Using Social

↗ How Do Social Media Algorithms Work?

↗ Key Social Media Platforms: Facebook and Instagram

↗ Key Social Media Platforms: Twitter (X) and LinkedIn

↗ Key Social Video Platform: YouTube

↗ Setting Up a Social Media Experience for a Business

↗ Sustaining a Social Community

↗ Engaging an Audience Using Social Media

↗ Five Key Steps for Creating a Social Campaign

Instructor

8 | Indian School of Digital Marketing Management and Technology

Ajay Agarwal

Program Fees

Start the Course

Our Portfolio

Value added course on Advance MS Excel for Manager

Advance MS Excel, Digital Marketing

Career counseling session on Leading with Digital Mindset

Advance MS Excel, Digital Marketing

Advanced MS Excel for MBA Marketing Students

Advance MS Excel

Value added course on Leadership & accountability and Digital Marketing for Analysts

Advance MS Excel, Digital Marketing

Module on Mobile and eMail Marketing

Digital Marketing

Course in Digital Marketing under the SkillVerse 3.0 Program

Digital Marketing

More courses you might like

Learners who joined this course have also enjoyed these courses.

All Courses

Indian School of Digital Marketing Management and Technology

Indian School of Digital Marketing Management and Technology provides comprehensive training in digital marketing, equipping students with the skills and knowledge to excel in today’s competitive online landscape. Transform your career.