1. Optimize Your Profile Picture and Cover Photo
The first step for any marketing team using Facebook is creating an optimized profile picture and cover photo.
Your profile picture should be:
- A high-resolution photo of your company’s logo.
- Sized down to a 180px x 180px square.
- Still be recognizable viewing it on a mobile or tablet device. Remember your profile picture is the first thing that your audience sees in their newsfeed. Your logo should still be distinguishable in a small size.
Your cover photo should be:
- Within the same theme as your profile picture.
- Should tell a more comprehensive story about who your organization is. This could be through taglines, product photos & more.
- Sized correctly to allow your audience to see the full photo. Right now the optimum size for a cover photo (or video) on Facebook is 815px x 215px.
2. Fill Out Your Facebook Bio
There are no shortcuts when it comes to your social media marketing. That means you need to fill out your Facebook bio.
A business’s Facebook bio is broken into multiple parts including:
About Section
The first part of your Facebook profile is easy to fill out. It should include your company name, when your organization was founded, a phone number and email for people to contact you and a link to your website.
3. Set a Consistent Posting Schedule
Consistently posting to your Facebook page helps get your audience into a rhythm. If they see that you share new content on Mondays, Wednesdays, and Thursdays at noon, it will help remind them to check in.
According to 14 different studies, you should be posting to Facebook at least once per day:
4. Schedule Your Posts at the Optimum Time
Facebook’s algorithm makes it difficult for companies to reach their full audience because newsfeeds are continually reshuffling content and limiting the organic reach of your company’s post.
To maximize the life of your content, you should schedule your posts to publish at the best time.
According to our research, we found that scheduling your posts at 9 am, 1 pm and 3 pm will give your content the best chance at attracting more eyeballs:
5. Use Video To Attract Your Audience
Tons of advice try and tell you what the best content type is for posting on Facebook. It ranges between images, videos, and links. Here’s the truth.
As of 2017 videos are the most reliable type of content that your team can publish. Why? Because the current Facebook algorithm pushes them to the top of your audience’s newsfeed.
Let’s not forget Facebook just launched “Facebook Watch” a host platform that allows users to upload video series instead of only stand-alone videos:
6. Use Facebook Advertising To Boost The Reach of Your Posts
If you want to guarantee you’ll have eyeballs on your content you need to use Facebook advertising and boosted posts.
Those eyeballs don’t come cheap, and it’s up to your social team to determine how much money you’re willing to spend to get your posts in front of people.
Check out this video from Hubspot to see how Facebook advertising works: