Our Advanced Digital Marketing Web Analytics Certification program is designed to equip professionals with the advanced skills and knowledge required to harness the full potential of web analytics.
This comprehensive program delves beyond the basics, focusing on advanced data analysis techniques, predictive modeling, and data-driven decision-making. Participants will learn to uncover hidden insights, optimize digital marketing campaigns, and measure the true impact of their efforts.
With a strong emphasis on practical application, the program empowers professionals to become data-driven marketing leaders.
You’ll Learn
Course Structure
↗ Google Analytics 4 (GA4) Fundamentals
↗ Analytics, Data Privacy, and Protection
↗ GA4 Account Set-Up
↗ Linking GA4 to Other Tools
↗ Types of GA4 Events
↗ Advanced Custom Events in GA4
↗ Key GA4 Reports
↗ UTM Tracking with URL Builder
↗ Demo Real-Time Data in GA4
↗ Audiences in GA4
↗ Advanced Data Analysis and Segmentation
↗ User Behavior Analysis and Attribution Modeling
↗ Advanced Website Optimization Techniques
↗ Advanced E-commerce Analytics and Customer Journey Optimization
↗ Data Visualization and Storytelling for Web Analytics
↗ Emerging Technologies and the Future of Web Analytics
↗ The Future of Web Analytics: Emerging Trends and Innovations
↗ E-commerce Funnel Analysis and Optimization
Instructor
Ajay Agarwal
