Our Advanced Email and Mobile Marketing Certification program is designed to equip digital marketers with the sophisticated skills needed to excel in these dynamic channels.
Beyond foundational knowledge, this program delves into advanced strategies for crafting highly targeted and personalized email campaigns, leveraging automation, and maximizing ROI. It also covers the intricacies of mobile marketing, including app marketing, mobile advertising, and SMS marketing.
Participants will learn to optimize for different mobile devices, create engaging mobile experiences, and measure mobile marketing campaign performance effectively. This certification program is ideal for professionals seeking to elevate their email and mobile marketing expertise and drive significant business growth.
You’ll Learn
Course Structure
↗ Email and Omnichannel Marketing
↗ Email Marketing Legislation and Regulations
↗ Building and Engaging Your Email List
↗ Email Marketing Automation
↗ Crafting Compelling Email Content
↗ Email Subject Lines and Copy
↗ Email Design and Images
↗ Email Campaign Delivery Challenges
↗ A/B Testing for Email Optimisation
↗ Optimising Email Campaign Performance
↗ Advanced Email List Segmentation and Targeting
↗ Advanced Email Design and Copy writing
↗ Advanced Email Automation Workflows
↗ Advanced Email Analytics and Reporting
↗ Deliverability and Legal Considerations
↗ Advanced Email Marketing Strategies for Specific Industries
↗ The Future of Email Marketing
↗ CAN-SPAM Compliance
↗ Email Marketing ROI (Return on Investment) Measurement
↗ Email Marketing Best Practices and Tools
↗ Introduction to mobile marketing
↗ Mobile user behavior and trends
↗ Mobile app development and design
↗ Mobile advertising strategies and best practices
↗ Mobile analytics and measurement
↗ Mobile optimization techniques
↗ Mobile messaging and SMS marketing
↗ Mobile marketing campaigns and push notifications
↗ Mobile search and location-based marketing
↗ Mobile payment systems and technologies
↗ Mobile privacy and security considerations
- Mobile messaging tools – SMS and MMS marketing platforms
- Mobile app development platforms – Appy Pie, Buildfire, and AppSheet
- Mobile analytics tools – Google Analytics for Mobile, Firebase Analytics, and App Annie
- Mobile optimization tools – Google’s Mobile-Friendly Test, Mobile-first indexing, and Accelerated Mobile Pages (AMP)
Instructor
Ajay Agarwal
