The convergence of digital marketing and eCommerce has transformed the way businesses connect with consumers and drive sales. Our Advanced Digital Marketing and eCommerce course is designed to equip you with the sophisticated skills and knowledge needed to thrive in this dynamic landscape.
This course is not just about theory; it’s about practical application. You’ll have the opportunity to work on real-world case studies, analyze complex data sets, and implement advanced marketing strategies. Our expert instructors, seasoned professionals in the field, will guide you through the intricacies of crafting and executing successful digital campaigns.
You’ll gain a deep understanding of advanced SEO techniques, including technical SEO, local SEO, and international SEO, to drive organic traffic and enhance brand visibility. We’ll explore the art of crafting compelling content that resonates with your target audience and drives engagement. Furthermore, you’ll master the intricacies of paid advertising, including search, social, and display advertising, to maximize your marketing budget and achieve desired outcomes.
By the end of this program, you will be equipped with the skills and knowledge to develop and execute comprehensive digital marketing and eCommerce strategies that drive business growth. You’ll be able to analyze complex data, make informed decisions, and stay ahead of industry trends. Join us as we unlock the full potential of digital marketing and eCommerce.
*Disclaimer: Specific course content and modules may vary.*
You’ll Learn
Course Structure
↗ Build Your Online Presence
↗ Researching, Selecting and Buying Domain Name and Web Hosting
↗ WordPress Installation and Configuration
↗ How to Design a Website
↗ Advanced WordPress & Woo Commerce Development
↗ Main Pages of a Website
↗ Installing Themes and Plugins for Advance Features
↗ Advanced Design and User Experience (UX) for E-commerce
↗ eCommerce Solutions
↗ Advanced Woo Commerce Configuration and Optimization
↗ Product Data Management i.e. ADD, MODIFY, DELETE & EDIT
↗ Scalability and Performance Optimization Techniques
↗ Building High-Converting Product Pages
↗ Advanced Search & Filtering Enhancements
↗ Security and Payment Processing Best Practices
↗ Advanced Keyword Research and Targeting
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- Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
- Utilizing Long-Tail Keywords for Improved Targeting
- Keyword Research Tools and Techniques Beyond Basics
- Competitive Keyword Analysis and Gap Identification
↗ Technical SEO Optimization Deep Dive
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- Website Structure Optimization for Crawlability
- Advanced Log File Analysis and Troubleshooting
- Mobile SEO Best Practices and Auditing
↗ Content Optimization Strategies
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- Content Clustering and Topical Authority Building
- E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization
- Content Optimization for Featured Snippets
- Schema Markup for Enhanced Search Results
- Creating High-Quality, Engaging Content for SEO
↗ On-Page and Off-Page Ranking Factors
↗ Link Building Strategies and Outreach
↗ Advanced SEO Analytics and Reporting
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- Using Google Search Console for Advanced Insights
- Advanced Metrics Analysis (CTR, Dwell Time, Conversions)
- Data Visualization and SEO Reporting Techniques
- SEO Performance Tracking and KPI (Key Performance Indicator) Development
↗ Off-Page SEO Beyond Backlinks
↗ PPC (Pay-Per-Click) Campaign Management
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- Campaign Structure Optimization
- Bidding Strategies & Automation
- Shopping Ads & Dynamic Search Ads
- Local Search Advertising
- Re-marketing & Audience Targeting
↗ Ad Copywriting & Landing Page Optimization
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- Psychology of Search Ads
- Ad Extensions & Creatives
- Landing Page Optimization for Conversions
↗ Analytics & Reporting for SEM
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- Attribution Modeling
- Advanced Conversion Tracking
- Data Visualization and Reporting
- Cross-Channel Measurement
↗ Negative Keyword Strategies
↗ Advanced ad Extension Utilization and Optimization
↗ Advanced Content Marketing Strategies
↗ Strategic Content Creation
↗ Content Distribution Mastery
↗ Advanced Analytics and Measurement
↗ Advanced Content Marketing Campaigns
↗ Emerging Trends in Content Marketing
↗ Multimedia Content Creation and Creative Design
↗ AI and Machine Learning in Content Personalization
↗ Advanced Data Analysis and Segmentation
↗ User Behavior Analysis and Attribution Modeling
↗ Advanced Website Optimization Techniques
↗ Advanced E-commerce Analytics and Customer Journey Optimization
↗ Data Visualization and Storytelling for Web Analytics
↗ Emerging Technologies and the Future of Web Analytics
↗ The Future of Web Analytics: Emerging Trends and Innovations
↗ E-commerce Funnel Analysis and Optimization
↗ Choosing the Right Social Media Platforms
↗ Creating Engaging Social Media Content
↗ Building Your Social Media Profiles and Pages
↗ Growing Your Social Media Audience
↗ Social Media Engagement and Interaction
↗ Analyzing Social Media Performance
↗ Introduction to Social Media Advertising
↗ Advanced Email List Segmentation and Targeting
↗ Advanced Email Design and Copy writing
↗ Advanced Email Automation Workflows
↗ Advanced Email Analytics and Reporting
↗ Deliverability and Legal Considerations
↗ Advanced Email Marketing Strategies for Specific Industries
↗ The Future of Email Marketing
↗ CAN-SPAM Compliance
↗ Email Marketing ROI (Return on Investment) Measurement
↗ Email Marketing Best Practices and Tools
↗ Advanced Affiliate Marketing Strategies
↗ Affiliate Program Management
↗ Advanced Affiliate Marketing Techniques
↗ Affiliate Relationship Building
↗ Advanced Tracking and Analytics
↗ Emerging Trends in Affiliate Marketing
↗ Joint Venture Opportunities for Affiliates
↗ Advanced Affiliate Recruitment and Optimization
↗ Building High-Converting Affiliate Funnels
↗ Email Marketing Automation for Affiliates
↗ Introduction to mobile marketing
↗ Mobile user behavior and trends
↗ Mobile app development and design
↗ Mobile advertising strategies and best practices
↗ Mobile analytics and measurement
↗ Mobile optimization techniques
↗ Mobile messaging and SMS marketing
↗ Mobile marketing campaigns and push notifications
↗ Mobile search and location-based marketing
↗ Mobile payment systems and technologies
↗ Mobile privacy and security considerations
- Mobile messaging tools – SMS and MMS marketing platforms
- Mobile app development platforms – Appy Pie, Buildfire, and AppSheet
- Mobile analytics tools – Google Analytics for Mobile, Firebase Analytics, and App Annie
- Mobile optimization tools – Google’s Mobile-Friendly Test, Mobile-first indexing, and Accelerated Mobile Pages (AMP)
Instructor
Ajay Agarwal
