About Course
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age. The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
Students that plan to undertake the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Certification Course, as the skills learned in this course will help shape your advertising goals and strategy for the Google Online Marketing Challenge. Student will learn how to apply the digital tackle & techniques successfully for a winning campaign. In addition, the rush forward in smart devices has lead to an exponential expansion for this digital media. By 2020, Digital Marketing is predictable to turn out to be the primary technique for promotion for most companies.
The Course in Digital Marketing Management is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.
Benefits Of Having A Digital Marketing Career
You’ve heard of the digital skills gap, right? There’s 150,000 digital jobs predicted by 2020 and not enough digital professionals to fill them. This provides those studying digital marketing with a unique competitive advantage – you’re gearing yourself up for a career where demand exceeds supply.
With such a wide array of new opportunities available digital marketers can afford to get picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.
We’ve already talked about how demand for digital marketing professionals is exceeding supply. In traditional economics we all know what happens next – the value of the product increases along with the price. When you’re working in a fruitful industry with a large skills shortage you can think of yourself like a commodity – and negotiate your salary accordingly.
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kickstart your own career before you even set foot in a workplace.
Course Structure
↗ Build Your Online Presence
↗ Researching, Selecting and Buying Domain Name and Web Hosting
↗ WordPress Installation and Configuration
↗ How to Design a Website
↗ Advanced WordPress & Woo Commerce Development
↗ Main Pages of a Website
↗ Installing Themes and Plugins for Advance Features
↗ Advanced Design and User Experience (UX) for E-commerce
↗ eCommerce Solutions
↗ Advanced Woo Commerce Configuration and Optimization
↗ Product Data Management i.e. ADD, MODIFY, DELETE & EDIT
↗ Scalability and Performance Optimization Techniques
↗ Building High-Converting Product Pages
↗ Advanced Search & Filtering Enhancements
↗ Security and Payment Processing Best Practices
↗ How Do Search Engines Rank Pages?
↗ Search Engine Results Page (SERP)
↗ How to Conduct SEO Keyword Research
↗ Technical Optimisation
↗ Page Experience Ranking Signal
↗ Google Search Console
↗ On-Page and Off-Page Optimisation
↗ Free SEO Tools
↗ AI Tools for SEO
↗ ChatGPT for SEO
↗ Advanced Keyword Research and Targeting
-
- Understanding Search Intent (Informational, Navigational, Commercial, Transactional)
- Utilizing Long-Tail Keywords for Improved Targeting
- Keyword Research Tools and Techniques Beyond Basics
- Competitive Keyword Analysis and Gap Identification
↗ Technical SEO Optimization Deep Dive
-
- Website Structure Optimization for Crawlability
- Advanced Log File Analysis and Troubleshooting
- Mobile SEO Best Practices and Auditing
↗ Content Optimization Strategies
-
- Content Clustering and Topical Authority Building
- E-A-T (Expertise, Authoritativeness, Trustworthiness) Optimization
- Content Optimization for Featured Snippets
- Schema Markup for Enhanced Search Results
- Creating High-Quality, Engaging Content for SEO
↗ On-Page and Off-Page Ranking Factors
↗ Link Building Strategies and Outreach
↗ Advanced SEO Analytics and Reporting
-
- Using Google Search Console for Advanced Insights
- Advanced Metrics Analysis (CTR, Dwell Time, Conversions)
- Data Visualization and SEO Reporting Techniques
- SEO Performance Tracking and KPI (Key Performance Indicator) Development
↗ Off-Page SEO Beyond Backlinks
↗ PPC Keyword Research
↗ Budgets and Bidding in Google Ads
↗ Creating a PPC Campaign
↗ Display and Video Advertising
↗ GDN, AI, and Performance Max
↗ Display and Video Ad Formats
↗ Targeting for Demand Generation
↗ Remarketing for Display and Video Campaigns
↗ Paid Search Metrics and Reports
↗ Search, Display, and Video Campaign Optimisation
↗ PPC (Pay-Per-Click) Campaign Management
-
- Campaign Structure Optimization
- Bidding Strategies & Automation
- Shopping Ads & Dynamic Search Ads
- Local Search Advertising
- Re-marketing & Audience Targeting
↗ Ad Copywriting & Landing Page Optimization
-
- Psychology of Search Ads
- Ad Extensions & Creatives
- Landing Page Optimization for Conversions
↗ Analytics & Reporting for SEM
-
- Attribution Modeling
- Advanced Conversion Tracking
- Data Visualization and Reporting
- Cross-Channel Measurement
↗ Negative Keyword Strategies
↗ Advanced ad Extension Utilization and Optimization
↗ Google Analytics 4 (GA4) Fundamentals
↗ Analytics, Data Privacy, and Protection
↗ GA4 Account Set-Up
↗ Linking GA4 to Other Tools
↗ Types of GA4 Events
↗ Advanced Custom Events in GA4
↗ Key GA4 Reports
↗ UTM Tracking with URL Builder
↗ Demo Real-Time Data in GA4
↗ Audiences in GA4
↗ Advanced Data Analysis and Segmentation
↗ User Behavior Analysis and Attribution Modeling
↗ Advanced Website Optimization Techniques
↗ Advanced E-commerce Analytics and Customer Journey Optimization
↗ Data Visualization and Storytelling for Web Analytics
↗ Emerging Technologies and the Future of Web Analytics
↗ The Future of Web Analytics: Emerging Trends and Innovations
↗ E-commerce Funnel Analysis and Optimization
↗ Introduction to Content Marketing
↗ Content Strategy Development
↗ Content Creation
↗ Content Distribution
↗ Content Performance Measurement
↗ Content Marketing Campaigns
↗ Content Marketing Trends and Future Outlook
↗ Advanced Content Marketing Strategies
↗ Strategic Content Creation
↗ Content Distribution Mastery
↗ Advanced Analytics and Measurement
↗ Advanced Content Marketing Campaigns
↗ Emerging Trends in Content Marketing
↗ Multimedia Content Creation and Creative Design
↗ AI and Machine Learning in Content Personalization
↗ Influencing the Consumer Journey Using Social
↗ How Do Social Media Algorithms Work?
↗ Key Social Media Platforms: Facebook and Instagram
↗ Key Social Media Platforms: Twitter (X) and LinkedIn
↗ Key Social Video Platform: YouTube
↗ Setting Up a Social Media Experience for a Business
↗ Sustaining a Social Community
↗ Engaging an Audience Using Social Media
↗ Five Key Steps for Creating a Social Campaign
↗ Choosing the Right Social Media Platforms
↗ Creating Engaging Social Media Content
↗ Building Your Social Media Profiles and Pages
↗ Growing Your Social Media Audience
↗ Social Media Engagement and Interaction
↗ Analyzing Social Media Performance
↗ Introduction to Social Media Advertising
↗ Email and Omnichannel Marketing
↗ Email Marketing Legislation and Regulations
↗ Building and Engaging Your Email List
↗ Email Marketing Automation
↗ Crafting Compelling Email Content
↗ Email Subject Lines and Copy
↗ Email Design and Images
↗ Email Campaign Delivery Challenges
↗ A/B Testing for Email Optimisation
↗ Optimising Email Campaign Performance
↗ Advanced Email List Segmentation and Targeting
↗ Advanced Email Design and Copy writing
↗ Advanced Email Automation Workflows
↗ Advanced Email Analytics and Reporting
↗ Deliverability and Legal Considerations
↗ Advanced Email Marketing Strategies for Specific Industries
↗ The Future of Email Marketing
↗ CAN-SPAM Compliance
↗ Email Marketing ROI (Return on Investment) Measurement
↗ Email Marketing Best Practices and Tools
↗ Introduction to mobile marketing
↗ Mobile user behavior and trends
↗ Mobile app development and design
↗ Mobile advertising strategies and best practices
↗ Mobile analytics and measurement
↗ Mobile optimization techniques
↗ Mobile messaging and SMS marketing
↗ Mobile marketing campaigns and push notifications
↗ Mobile search and location-based marketing
↗ Mobile payment systems and technologies
↗ Mobile privacy and security considerations
- Mobile messaging tools – SMS and MMS marketing platforms
- Mobile app development platforms – Appy Pie, Buildfire, and AppSheet
- Mobile analytics tools – Google Analytics for Mobile, Firebase Analytics, and App Annie
- Mobile optimization tools – Google’s Mobile-Friendly Test, Mobile-first indexing, and Accelerated Mobile Pages (AMP)
↗ Foundations of Affiliate Marketing
↗ Choosing Your Niche and Target Audience
↗ Building Your Affiliate Marketing Platform
↗ Traffic Generation Techniques
↗ Conversion Optimization and Tracking
↗ Legal and Ethical Considerations
↗ The Future of Affiliate Marketing
↗ Advanced Affiliate Marketing Strategies
↗ Affiliate Program Management
↗ Advanced Affiliate Marketing Techniques
↗ Affiliate Relationship Building
↗ Advanced Tracking and Analytics
↗ Emerging Trends in Affiliate Marketing
↗ Joint Venture Opportunities for Affiliates
↗ Advanced Affiliate Recruitment and Optimization
↗ Building High-Converting Affiliate Funnels
↗ Email Marketing Automation for Affiliates
Instructor
Ajay Agarwal
